Perkonomics - "a new breed of perks and privileges, added to brands' regular offerings, is satisfying customers' ever growing desire for novel forms of status and convenience." According to the latest issue of trendwatching.com , what are the exclusive offerings that companies offer to build customer loyalty and generate "buzz."
If you ask me, the library already has mastered the art of perkonomics. With your library card, look at all the perks you get: unlimited amounts of information, entertainment, and access to materials you could not otherwise afford, and much of it from your own home or office computer.
Maybe we need to work on making the library card less of an everyday thing and more of a status symbol.
What do you think?
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